Custom Build
Frameset to road-ready. Wheels, drivetrain, contact points, brakes — built and tuned to your fit, your discipline, your weight. Specialized, Giant, Cannondale, BMC, Look, Merida, Ridley, CADEX.

A specialty workshop in Whitefield, Bengaluru. Custom builds · Di2 service · high-end carbon. Run by Murali — racer · Nandi Hills mountain-climb record-holder.
DSLN is a specialty workshop in Whitefield, Bengaluru. We build custom bicycles from framesets, service Di2 systems and high-end carbon, and run hands-on classes for cyclists who want to maintain their own machines. Run by Murali — road and mountain racer, mountain climb record-holder, nandi hills.
We service and stock the brands that have earned a place in our own bikes. If we don't fit it, we don't recommend it.

A bicycle is a quiet partnership of metal, geometry, and motion. A racer who maintains his own machines knows precisely where that partnership breaks — and what it takes to put it back.
Two storefronts under one roof. Every bicycle on the floor and every component on the wall has been chosen, tested, and kept by us. If we don't fit it to our own bikes, it doesn't make the catalog.
Hand-picked road & mountain bikes
Curated road, MTB, and triathlon bicycles for riders who care how a machine feels under load. Every bike in stock has been ridden, fitted, and prepared by us before it goes home with you.
Components, consumables, and ride essentials
Drivetrain, brakes, wheels, contact points, ride nutrition, tools, and protection — curated to what we actually fit and ride. No padding the catalog.
From a frameset on day one to an annual service ten thousand kilometres in — the work below is what most premium bicycles need, in the order most riders need it.
Frameset to road-ready. Wheels, drivetrain, contact points, brakes — built and tuned to your fit, your discipline, your weight. Specialized, Giant, Cannondale, BMC, Look, Merida, Ridley, CADEX.
Strip-down, deep clean, fresh grease through every bearing surface, recable, retape, retune. The service most riders should book once a year.
Chain, cassette, chainrings, derailleurs. Including Shimano Di2 calibration. Crisp shifts under load — every gear, every cadence.
Pads, cables or hydraulic bleed, alignment, lever feel. We don't guess about brake performance.
Spoke tension, rim alignment, hub service. Custom wheel builds with DT Swiss, Reynolds, and Sapim spec to your weight and intent.
Within Whitefield and surrounding areas. We collect, service at the workshop, and return — usually same-day. The easiest way to keep a high-end bicycle in shape.
Six things every cyclist should understand about how a bicycle wears and how it's kept right. Tap to read each.
Service intervals shift with terrain, weight, weather, and how hard you ride. Use these as a starting point — tap any component for full detail.
| Component | New-bike check | Recommended interval | Signs of wear | DSLN service |
|---|---|---|---|---|
| Chain | 200 km | 500–800 km clean & lube | Stretched · jumping under load | Drivetrain |
| Cassette | — | 2,000–3,000 km | Hooked teeth · skipping | Drivetrain |
| Chainrings | — | 5,000+ km | Shark-fin teeth | Drivetrain |
| Brake pads | 200 km | Inspect every 1,000 km | Below wear indicator | Brakes |
| Brake cables / hoses | — | Annually | Sticky · spongy lever | Brake & Gear |
| Tyres | — | 3,000–5,000 km | Tread, cuts, sidewall cracks | Tyre Service |
| Tubes / sealant | — | Sealant 6 months | Slow leaks · dry valves | Tyre Service |
| Wheels (truing) | 200 km | Annually | Wobble · brake drag | Wheel Truing |
| Hub bearings | — | 5,000–10,000 km | Roughness · play in axle | Full Overhaul |
| Bottom bracket | — | 5,000–10,000 km | Creak · play at crank | Full Overhaul |
| Headset | — | Annually | Notchy · loose steering | Full Overhaul |
| Bar tape | — | Annually | Worn through · slipping | Service |
| Frame inspection | New bike | Annually + post-crash | Cracks · paint marks | Diagnostic |
Send a photo on WhatsApp or bring it in. We give you the honest read — no upselling.
Fixed price before any work begins. Spare parts charged separately at MRP.
Photo updates as we go. Most jobs done same-day; overhauls within 48 hours.
Every bike is ridden before it's returned. Pay only when you're satisfied. 7-day guarantee.
Starting points only. Final quote on WhatsApp before any work begins. Spare parts at MRP.
Selected builds from the workshop. Frame to road-ready, every component chosen, fitted, and tuned in-house. Tap any build to see the full spec.

A WorldTour-grade race frameset specced for a serious climber-sprinter — full Ultegra Di2 12-speed, deep DT Swiss carbon, tubeless Pirelli at 28mm.

Fluid aerodynamic frame in Rainbow Black, XS — built to the customer's rider profile with mixed Ultegra / Dura Ace electronics and deep aero wheels.

A French endurance frameset built for tough roads and long days — Di2 12-speed, deep aero carbon with tubeless 28c, ceramic bottom bracket, power meter pedals.

Strip-down, full degrease, fresh grease at every bearing surface, retape, retune. Torque-checked with calibrated wrench. Final polish, ready to ride.

Murali rides what he repairs. A road and mountain racer competing across South India, he holds a recorded ascent on Nandi Hills — the climb most cyclists in Bengaluru use as their benchmark.
Every wrench-turn at the workshop is informed by what he asks of his own bicycles on race day. DSLN exists to bring that same rider's-eye precision to clients who care how their machine performs — Specialized Tarmacs and Giant TCRs to triathlon builds, custom wheelsets, Di2 calibration.
One bike, three stages. We don't talk about restoration in the abstract — here's exactly what comes through the door, what happens at the workbench, and what rolls back out.

Stock build, Shimano Sora 9-speed mechanical disc. Five years of riding. Cables stretched, drivetrain dragging, headset notchy.

Full disassembly. Bottom-bracket shell threads cleaned, head tube wiped, every contact surface inspected. The bike that gets reassembled is essentially new — minus the frame, which is the only part worth keeping.

Reassembled with Shimano GRX 11-speed hydraulic group set. 48-31T crank with 11-34T cassette — climbing gears the bike never had. Fresh grease on every bearing surface, retaped, retuned, road-tested.
Recent customer builds and services — Tarmac SL7, Giant TCR & Trinity, BMC, Merida, Polygon. Auto-rotates every 4s. Tap arrows or swipe to control.






















Periodic hands-on classes for cyclists who want to understand how their bicycle works and keep it running themselves.
Run in partnership with NWCG (Namma Whitefield Cycling Group).
If your question isn't here, message us on WhatsApp — we usually reply within an hour.